Jean-Claude Van Damme in Volvo's "The Epic Split"
Courtesy Volvo Trucks
In the ad, titled "The Epic Split,"[3] the Street Fighter star is shown straddling the mirrors of two trucks driving parallel down a closed highway. As Van Damme delivers a voiceover describing a "body crafted to perfection," the trucks slowly drift apart, until Van Damme's legs are splayed out in a perfect, 180-degree split.
The spot is meant to advertise Volvo's new braking system, but viewers can be forgiven if the trucks aren't what catches their interest.
Though the stunt looks death-defying, the creative team behind the ad explained that Van Damme was never in any danger during filming. The action star was attached to hidden safety lines the entire time.
"We didn't want to be responsible for killing the Muscles from Brussels," director Andreas Nilsson told The Wall Street Journal [4] .
Watch the amazing clip below:
References
- ^ the current president of the United States (www.people.com)
- ^ the Super Bowl (www.people.com)
- ^ "The Epic Split," (mashable.com)
- ^ told The Wall Street Journal (blogs.wsj.com)
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