An unlikely pairing will happen in Jersey City and Hoboken this month when the lofty realm of fashion and the rough-and-tumble world of football collide for a Super Bowl-themed fashion week.
The Jersey City Fashion Week, which begins on Jan. 23, will combine sports and style for several events over three days that will showcase sportswear and other fashions. The Super Bowl is Feb. 2 at MetLife Stadium in East Rutherford, and the teams are expected to stay in Jersey City hotels.
Attendees will kick off the festivities on Thursday at 6 p.m. by getting a "sneak peek" of the participating designers at a free opening night event at Boys and Girls Club of Hudson County in Hoboken. Miss New Jersey USA 2014 Emily Shah and Miss New Jersey Teen USA 2014 Valentina Sanchez will be in attendance.
The next day's Emerging Designer Fashion Event show at 6 p.m. at Pole Position Raceway in Jersey City will include designs by "top designers" from New Jersey, New York, Los Angeles and South Carolina, including GIII Sports by Carl Banks and Kay Unger NY.
Former NFL players Odessa Turner and Darrell Reid are expected to walk the runway and exhibit their own clothing lines. Ticket prices vary for each event.
There are two events scheduled for Saturday -- a 3 p.m. shopping event at AaRaa Accessories Shop in Hoboken and a "Cognac Tasting Soiree" at 7 p.m. at VB3 Restaurant and Bar in Jersey City.
At the $85-a-ticket VB3 event, attendees can schmooze with celebrities, athletes and other VIPs while Paul Jones of JTE Spirits presents a selection of fine cognacs alongside dinner.
Proceeds will benefit DLJ Give to Live Community Foundation, Jersey City Recreation Foundation, NY/NJ Snowflake Youth Foundation, Gridiron Gang, Secaucus Emergency Fund and the BK Foundation.
Desha Jackson, the event's founder and program manager for Give to Live, said that although Jersey City Fashion Week was held only once annually for its first two years, the opportunity to hold an special version of the event prior to the Super Bowl was one that she just couldn't pass up to garner attention on a larger scale.
"I wanted to capitalize on highlighting the designers, the community, the charities and what we do," she said. "This is the perfect opportunity to do that nationally."
Jackson commented that she expects both fashion aficionados and sports fans to gravitate to the event, not just for its athletic theme, but because many staying in the area will be searching out interesting things to do in the days preceding the big game on Feb. 2.
"Due to the marketing and because people are looking for things to do that are reasonable in the area, I believe that should translate into more ticket sales and higher attendance," she said.
Jackson said designers "up and down the East Coast" have been contacting her about participating, which combined with a social media campaign and a couple appearances on ESPN Radio, will make Jersey City Fashion Week a hot ticket.
Tickets can be purchased online as well as Pole Position Raceway at 99 Caven Point Rd. and Street Fame Barber Shop at 537 Newark Ave. in Jersey City. Sponsorship inquiries can be sent to jcfw@dljsec.com.
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