Marketing tool, appointment-viewing magnet, however you define it, the relationship between television[1] and Twitter has become increasingly[2] intertwined.
Now TNT and agency Deutsch New York are using the platform to unveil Frank Darabont's new series "Mob City,"[3] by posting the script of its first episode in 140-character snippets over at @MobCityTNT[4] . More than 400 tweets will be doled out over three days, every 45 minutes, until the premiere airs on December 4th. We've seen narrative fiction on Twitter before--Soderbergh![5] --but this might be the first time its been done as a straight-up marketing play.
More than just the words, the network is using Twitter Cards[6] to embed video, photos and other behind the scenes goodies of the 1940s L.A. crime drama, as well as enlisting the likes of Darabont himself[7] , and cast members like Edward Burns[8] and Simon Pegg[9] to chime in with commentary of their own.
If you don't want noir fiction mingling with all that real-world news and LOLiness in your feed, head over to MobScript.com[10] to follow the script and commentary in real-time and chronological order.
Read more about the making of Mob City here.[11]
References
- ^ television (www.fastcompany.com)
- ^ increasingly (www.fastcompany.com)
- ^ "Mob City," (www.fastcocreate.com)
- ^ @MobCityTNT (twitter.com)
- ^ Soderbergh! (www.fastcocreate.com)
- ^ Twitter Cards (dev.twitter.com)
- ^ Darabont himself (twitter.com)
- ^ Edward Burns (twitter.com)
- ^ Simon Pegg (twitter.com)
- ^ MobScript.com (www.mobscript.com)
- ^ making of Mob City here. (www.fastcocreate.com)
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